Resources

Tips and tricks to help you grow your business

24Sep 2019

5 Active Conversion Levers #2 Conversion Mats

The second active conversion lever we want to talk about is the conversion mat. What is it? A full-screen call-to-action that displays when your visitors land on your site. Use these ‘Mats to welcome first-time visitors, announce new products & promotions, deliver coupons, capture email subscribers, and more… Why does it work? This is like […]

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11Sep 2019

5 Active Conversion Levers Lever 1 Pixel Banking

LEVER 1. PIXEL BANKING  What is it?  This first way of converting your website visitors to remarketing leads is invisible, but increasingly important…  Pixel Banking allows you to build audiences of everyone who visits your web-properties – whom you can then “re-target” with contextual ads on Facebook, Youtube, Instagram, and 1000s of other websites via […]

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30Jul 2019

Active vs Passive Conversions

So what is does it mean to “actively convert” your website
visitors?

The best way to illustrate this is by comparing online
conversions to real-life. Because web-traffic is just people (even
though it’s easy to forget this!).

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